On June 28th at 1PM EST, we launched our first ever #TwitterROI Twitter Chat! If you were unable to join us, then here is where you can get caught up on the action!

In Terametric's weekly #TwitterROI Chat sessions, we will be uncovering the secrets of Twitter marketing ROI and success! Today, we featured Kevin Palmer, Senior Director of Online Marketing for The Clymb, a private flash sale site for Outdoor Gear and Apparel. Kevin discussed what drives Twitter ROI, where he focuses measurements, and shared other tricks that he's experimented with in order to achieve better results and meet social media goals for The Clymb.

Kevin mentioned how effective the Terametric's Optimizer for Twitter is to efficiently monitor Twitter activity and compare to others in their industry. Optimizer for Twitter is designed to provide a user with only the Tweets that our analytics suggest might have value and be actionable, and to screen out less relevant updates. Some of the more helpful features of the tool that Kevin discussed were "measur[ing] against competition, real time analysis around hashtags, and benchmarking."

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If you missed the chat, here is the full transcript from today's session:

@Terametric: Welcome everyone to our first Twitter Chat - we're very pleased to feature Kevin Palmer from The Clymb in today's session! #TwitterROI

@Terametric: RT @vanhoosear: RT @Terametric: 3 minutes to start - join us now! http://twebevent.com/TwitterROI #TwitterROI #TwitterROI

@Terametric: Kevin can you briefly tell us a bit about The Clymb and your role there? #TwitterROI

@ariherzog: @Terametric As #twitterroi gets rolling, #sm117 is about halfway. Some comparisons between the two me thinks.

@ppearlman: RT @Terametric: Welcome everyone to our first Twitter Chat - we're very pleased to feature Kevin Palmer from The Clymb in today's session! #TwitterROI

@kevinpalmer: @TheClymb is a private flash sale site for Outdoor Gear and Apparel. I am responsible for all of our marketing. #twitterroi #TwitterROI

@Terametric: @kevinpalmer what do you measure in Twitter at @TheClymb? Where do you focus your measurements? #twitterroi

@Terametric: RT @Terametric: @kevinpalmer what do you measure in Twitter at @TheClymb? Where do you focus your measurements? #TwitterROI

@kevinpalmer: If anyone wants to check out the Clymb they can join for free through this invite: http://ow.ly/5sbss #twitterroi #TwitterROI

@BLG: @kevinpalmer - thanks for the invite. I was on the waiting list!n #TwitterROI

@kevinpalmer: We measure membership growth, customer service questions, and reach of our posts. #twitterroi #TwitterROI

@vanhoosear: I've been a Clymb member for a while now -- love the merchandise and the model. #TwitterROI

@kevinpalmer: @BLG No problem! #TwitterROI

@Terametric: @kevinpalmer What channels do you use and how do you keep tabs on how they are performing? #twitterroi

@Terametric: raving fans! RT @vanhoosear: Ive been a Clymb member for a while now -- love the merchandise and the model. #twitterroi

@kevinpalmer: @vanhoosear Thanks Todd, glad you enjoy it and thanks for being a member. #TwitterROI

@jeffnolan: @kevinpalmer #twitterroi #TwitterROI Kevin, how are you handling customer service through twitter? n #TwitterROI

@kevinpalmer: We use social media (FB & TW), paid media (PPC, Social Ads), and email pretty heavily. #TwitterROI

@kevinpalmer: @jeffnolan We use Zendesk as our customer service platform which twitter ties into pretty well #TwitterROI

@just__tyler: @kevinpalmer #twitterROI Good afternoon Kevin, how do you sort and summarize #twitter engagement to enrich sales prospects? #TwitterROI

@Terametric: @kevinpalmer With Twitter, do monitor how you are performing vs your competition? What metrics do you look at? #twitterroi

@kevinpalmer: @jeffnolan If we can respond to something publicly we feel we can answer the same question for multiple people. #TwitterROI

@Terametric: @kevinpalmer @theclymb uses Twitter and Zendesk to support customer service #TwitterROI

@wickedjava: For @browncoatsmovie engagement is our measurement for #TwitterROI

@jeffnolan: @kevinpalmer are you importing tweets into zendesk or linking and responding? #twitterroi #TwitterROI

@kevinpalmer: @just__tyler We don't really consider them leads, it is more getting members and shoppers into the site. A little diff strategy #TwitterROI

@kevinpalmer: @Terametric Yes, we monitor how our industry is using Twitter and we monitor for trends and topics they are talking about. #TwitterROI

@just__tyler: @kevinpalmer, thanks for the reply, very much appreciatedn #TwitterROI

@Terametric: RT @kevinpalmer: @Terametric we monitor how our industry is using Twitter, for trends, topics they are talking about. #TwitterROI

@Terametric: @kevinpalmer have you found drivers of conversions and ROI in Twitter? Any examples? #twitterroi

@kevinpalmer: @jeffnolan SM team answers right away via our toolset, if it is a larger issue we import into Zendesk #TwitterROI

@kevinpalmer: @just__tyler No problem. #TwitterROI

@cselland: RT @Terametric: RT @kevinpalmer: @Terametric we monitor how our industry is using Twitter, for trends, topics they are talking about. #TwitterROI

@Terametric: Twitter is used to drive inbound traffic to @theClymb #TwitterROI

@KimberlyACole: @Terametric Yes, we monitor how our industry is using Twitter and we monitor for trends and topics they are talking about. #TwitterROI

@KrstenJohnson: RT @Terametric: Twitter is used to drive inbound traffic to @theClymb #TwitterROI

@kevinpalmer: That is one of the things I like best about @Terametric's tools is that we can monitor and compare our industry efficiently. #TwitterROI

@jeffnolan: @kevinpalmer #twitterroi how does your twitter strategy contrast with what you do on Facebook? #TwitterROI

@KimberlyACole: RT @kevinpalmer: That is one of the things I like best about @Terametrics tools is that we can monitor and compare our industry #TwitterROI

@Terametric: @kevinpalmer Have you experimented with Twitter timing to achieve better results? Learned about time of day? Day of week? #twitterroi

@Terametric: RT @kevinpalmer: That is one of the things I like best about @Terametric's tools is that we can monitor and compare our industry efficiently. #TwitterROI

@cselland: RT @kevinpalmer: That is one of the things I like best about @Terametric's tools is that we can monitor and compare our industry efficiently. #TwitterROI

@kevinpalmer: @jeffnolan I think our FB is a little more conversational because we have more characters to use. But TW has more CS occurances #TwitterROI

@wendytroupe: #twitterroi @kevinpalmer @theclymb Twitter outperforms Facebook in customer service channel

@Terametric: RT @wendytroupe: #twitterroi @kevinpalmer @theclymb Twitter outperforms Facebook in customer service channel #twitterroi

@kevinpalmer: @Terametric Our sales launch every M,W,F at 9am PST so we so a ton of activity naturally around there. Past that midweek is huge #TwitterROI

@Terametric: @kevinpalmer Do different strategies work for different audiences? #twitterroi

@KimberlyACole: RT @wendytroupe: #twitterroi @kevinpalmer @theclymb Twitter outperforms Facebook in customer service channel #TwitterROI

@kevinpalmer: @Terametric I think what we have learned about our industry is being authentic matters so much. #TwitterROI

@azurecollier: @kevinpalmer Noticed that The Clymb is following 9,800 people on Twitter. Who are they? Industry? Customers? #TwitterROI

@vanhoosear: .@kevinpalmer of @theclymb says Facebook more conversational, but Twitter has more customer support value #TwitterROI

@vanhoosear: RT @kevinpalmer: @Terametric I think what we have learned about our industry is being authentic matters so much. #TwitterROI

@Terametric: @kevinpalmer can you summarize some key drivers of success based on your data? #twitterroi

@kevinpalmer: If we participate, share content that people care about, and show we are active in the outdoors space it helps greatly. #TwitterROI

@kevinpalmer: @azurecollier Industry, brands we partner with, customers, and athletes. We really have leveraged lists as well. #TwitterROI

@wendytroupe: #twitterroi @kevinpalmer @theClymb special strategy for who they follow based on real time data analysis of relevant activity

@kevinpalmer: @Terametric Concentrated content matters, it isn't how much we post but what and when. #TwitterROI

@Terametric: @kevinpalmer how deeply do you look into your analytics for insights to improve your effectiveness on Twitter? #twitterroi

@wendytroupe: #twitterroi @kevinpalmer @theclymb Quality, not quantity rules with oubound tweets

@BLG: @KevinPalmer -- Would love to hear how you have "leveraged lists"n #TwitterROI

@jeffnolan: @kevinpalmer @Terametric #twitterroi what do you do to incent advocates through your twitter channel (e.g. promo codes?) #TwitterROI

@KrstenJohnson: RT @wendytroupe: #twitterroi @kevinpalmer @theclymb Quality, not quantity rules with oubound tweets #TwitterROI

@Terametric: RT @kevinpalmer: @Terametric Concentrated content matters, it isn't how much we post but what and when. #TwitterROI

@cselland: RT @kevinpalmer: @Terametric Concentrated content matters, it isn't how much we post but what and when. #TwitterROI

@kevinpalmer: @BLG We felt nobody put together comprehensive lists for different outdoor sports, so we started to do it. Some gained traction. #TwitterROI

@azurecollier: @kevinpalmer Thanks for the reply & invite link for @theClymb! My husband can't wait to shop :) #TwitterROI

@kevinpalmer: @jeffnolan We have done some shipping codes, we are going to be using them a little more, we see a lot of interest and sharing #TwitterROI

@BLG: @KevinPalmer - when you say some lists gained traction...can you say what that means for @theClymb ?n #TwitterROI

@kevinpalmer: @azurecollier That's what we like to hear. :) #TwitterROI

@cselland: @kevinpalmer how do you balance scientific/analytical techniques with 'gut feel'? #TwitterROI

@Terametric: we have Kevin for about 7 more minutes, so the floor is open - what questions do YOU have about the drivers of Twitter ROI? #twitterroi

@kevinpalmer: @Terametric We do look at analytics, I think your product is helping us connect the dots more. Used to require a lot of effort. #TwitterROI

@Terametric: RT @kevinpalmer: @Terametric We do look at analytics, I think your product is helping us connect the dots more. Used to require a lot of effort. #TwitterROI

@cselland: RT @kevinpalmer: @Terametric We do look at analytics, I think your product is helping us connect the dots more. Used to require a lot of effort. #TwitterROI

@kevinpalmer: @BLG We curate our sales to have outstanding product we approached our lists the same way. Shows expertise. #TwitterROI

@wendytroupe: #twitterroi @kevinpalmer @theclymb puts data to work with @terametric Optimizer for Twitter and increases efficiency of twitter marketing

@kevinpalmer: @cselland I think the gut feeling is the theory and the scientific data disproves it or enforces it. #TwitterROI

@azurecollier: @kevinpalmer What @Terametric features have been most helpful for @theClymb? #TwitterROI

@KrstenJohnson: RT @wendytroupe: @kevinpalmer puts data to work with @terametric Optimizer for Twitter and increases efficiency of marketing #TwitterROI

@kevinpalmer: @azurecollier Being able to measure against competition, real time analysis around hashtags, and benchmarking. #TwitterROI

@vanhoosear: RT @kevinpalmer: @Terametric Concentrated content matters, it isnt how much we post but what and when. #TwitterROI

@wendytroupe: RT @kevinpalmer: @azurecollier Being able to measure against competition, real time analysis around hashtags, and benchmarking. #TwitterROI

@palmnorch: @kevinpalmer Can you give a few high level social media metrics that you measure to meet your social media goals? #TwitterROI #TwitterROI

@KimberlyACole: RT @wendytroupe: #twitterroi @kevinpalmer @theclymb puts data to work w/@terametric Optimizer for Twitter more efficient #TwitterROI

@kevinpalmer: @palmnorch Our goals are tied tightly to our business objectives, we look at conversions to members, questions answered, etc. #TwitterROI

@kevinpalmer: @palmnorch Also I would be remiss if I didn't say sales... How could I forget that? :) #TwitterROI

@wendytroupe: #twitterroi @kevinpalmer @terametric Optimizer top measurements = conversions (soft and hard )

@Terametric: THANK YOU for @kevinpalmer for his gracious participation in today's Twitter Chat! #twitterroi

@BLG: @kevinpalmer can you tell us about something you now do differently due to increased/better insight?n #TwitterROI

@Terametric: We would love to hear everyone's ideas for our next Twitter Chat - which will take place July 12. #twitterroi

@kevinpalmer: @BLG When we share stories from our friends and partners, certain times just work better. And hashtag usage, we need to improve #TwitterROI

@kevinpalmer: Thanks for having me, it was fun. Once again if you want to join the Clymb for free here is an invite code: http://ow.ly/5sbss #TwitterROI

@BLG: @kevinpalmer thanks a lot! I'm a beta too, so especially interested.nn #TwitterROI

@Terametric: RT @kevinpalmer: Thanks for having me - if you want to join the Clymb for free here is an invite code: http://ow.ly/5sbss #twitterroi

@jeffnolan: @Terametric @kevinpalmer Thank you #TwitterROI

@azurecollier: Thanks @Terametric, @kevinpalmer & @TheClymb! #TwitterROI

@Terametric: our pleasure! RT @jeffnolan: @Terametric @kevinpalmer Thank you #twitterroi

@Fisherish: Plenty of good stuff in #TwitterROI chat, will join you folks next week

@Terametric: thanks for participating! RT @azurecollier: Thanks @Terametric, @kevinpalmer & @TheClymb! #TwitterROI

@Fisherish: RT @kevinpalmer Facebook more conversational, but Twitter has more customer support value #TwitterROI

@KrstenJohnson: RT @kevinpalmer: If you want to join the Clymb for free here is an invite code: http://ow.ly/5sbss #TwitterROI

@tatitosi: RT @wendytroupe: #twitterroi @kevinpalmer @terametric Optimizer top measurements = conversions (soft and hard )

We will be featuring more beta customers in upcoming #TwitterROI chats to show how different industry's are drving conversions and ROI with Twitter. If you enjoyed this chat, Please RSVP for upcoming #TwitterROI chats! We will be kicking off our next chat on July 12th, 1PM EST. Stay tuned for more details!!!

Please provide any comments, questions, or suggestions for future #TwitterROI chats!  What questions do you have about the drivers of Twitter ROI? Do you have any topics that you would like us to address for next weeks #TwitterROI Twitter chat? We would love to hear your feedback!!

We hope you enjoyed today's #TwitterROI Twitter Chat! We're already looking forward to the next one!