About Terametric

“I know 20% of my marketing budget is well spent. I just don’t know which 20%.” -- Leo Burnett, relaying a client’s thoughts on marketing

Who we are:

Terametric is the only company that can collect data on all channels and calculate a total marketing ROI for enterprises.

What we do:

Terametric creates a powerful and detailed roadmap of social intelligence for optimizing your multi-channel, marketing programs.

Why we do it:

We created our tool to show our customers where and how to spend their marketing dollars for maximum impact.

How we do it:

Our tool collects and analyzes data from online, offline and social marketing channels to calculate performance as ROI.  The tool delivers findings as an interactive dashboard, allowing users to view high-level, overall results and drill down into tactical, channel details.

Why we’re so good at it:

Our methodology is based on a proprietary scoring algorithm and quantitative model that was originally developed to predict mutual fund performance – a task it did with remarkable accuracy. The explosion of social media provided us with the type of environmental marketing data necessary to alter our tool to calculate total marketing performance and map the factors driving it. 

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