Best Practices
Select an article below to view
There is a plethora of performance metrics that measure performance in various Social Media channels, including Twitter. These metrics usually track either inbound or outbound Twitter activities which we think are critical for Social Media Marketers to maximize their Twitter Marketing Return on Investment, ROI.
Marketers using Twitter need to consider the impact of their Tweets on multiple dimensions. At Terametric, we’ve studied several successful profiles and have assembled a definitive list of the most critical Twitter Inbound metrics that will maximize Return on Investment (ROI).
Twitter is not a resource-free marketing platform. As such marketers using Twitter need to consider the impact of their Tweets on multiple dimensions.
Over the past two years we’ve collected data, and analyzed Twitter Profiles. The resulting research lead us to constructed an Engagement Profile Continuum that will help marketing executives focus their efforts on more active Twitter users to maximize ROI.
To maximize Twitter ROI, a brand needs to implement and measure critical inbound and outbound Twitter metrics However, not all metrics are created equal. Learn the top 3 critical metrics and optimize these for immediate Twitter marketing impact.
From our own research, we’ve identified 6 essential tasks that maximize ROI and we’ve created aTwitter Campaign Marketing ROI Checklist:
Copyright © 2010-2011 Great Minds Interactive, Inc. | Terametric™ All rights reserved. | 1 Broadway, 14th Floor, Cambridge, MA 02142
