As our base of Inbox Influencer users continue to grow, we are getting many questions regarding how we drive relevance – and make suggestions based on not just how generally ‘influential’ someone is, but also what they communicate about and to whom.
The Science Behind Inbox Influencer
Posted in Inbox Influencer, Influence, Social Influence Marketing by Chris Selland on February 2nd, 2012Tags: CatchFree, Inbox Influencer, Influence
Posted in Inbox Influencer, Influence, Social Influence Marketing | View Comments
Is Social Marketing Replacing Content Marketing – or Enhancing It?
Posted in Content Marketing, Focus.com, Social Media Marketing by Chris Selland on January 30th, 2012A UMass Dartmouth study has found that the percentage of Inc. 500 companies blogging dropped significantly in 2011, while attention to Twitter, Facebook, LinkedIn and other social channels continued to expand rapidly. But should Social be replacing Content Marketing, or enhancing it?
Tags: Blogging, Content Marketing, Corporate Blogging, Facebook, inbound marketing, LinkedIn, Social Marketing, twitter
Posted in Content Marketing, Focus.com, Social Media Marketing | View Comments
What’s ‘Best’ is What Works
Posted in Focus.com, Inbox Influencer, Social CRM, Social Intelligence, Social Media Analytics, Social Media Metrics, Strategy and Analysis by Chris Selland on January 25th, 2012Third-party algorithms for timing, influence and other key metrics have their place, but must be put in context of the key business & customer metrics that your organization should be working to measure & improve.
Tags: Inbox Influencer, Influence, Klout, Kred, metrics, Timing
Posted in Focus.com, Inbox Influencer, Social CRM, Social Intelligence, Social Media Analytics, Social Media Metrics, Strategy and Analysis | View Comments
Inbound Marketing Ecosystem
Posted in Content Marketing, Social Media Marketing, Strategy and Analysis by Chris Selland on January 23rd, 2012Thinking about Inbound Marketing and looking for a quick snapshot of why it’s important and how it works?
Posted in Content Marketing, Social Media Marketing, Strategy and Analysis | View Comments
What do CMOs need to focus on in 2012?
Posted in Focus Roundtable Discussions, Social Media Marketing, Strategy and Analysis by Chris Selland on January 18th, 2012What do CMOs need to focus on in 2012? Join me and my panel today on Focus.com and find out!
Tags: #FocusSCMO, Chris Selland, CMO
Posted in Focus Roundtable Discussions, Social Media Marketing, Strategy and Analysis | View Comments
The Bottom Line
Posted in Focus Roundtable Discussions, Focus.com, Social CRM, Social Media Metrics, Social Media ROI, Strategy and Analysis by Chris Selland on January 16th, 2012Despite the increasingly obvious positive (and negative) impacts that ‘Social’ is having on our businesses, we continue to hear many claiming that the impact of Social ‘can’t be measured’.
Wrong.
Tags: Brian Solis, measurement, ROI, Social
Posted in Focus Roundtable Discussions, Focus.com, Social CRM, Social Media Metrics, Social Media ROI, Strategy and Analysis | View Comments
The Social CMO in B2B – Please Join Us on January 18
Posted in Events, Focus Roundtable Discussions, Social CRM, Social Media Marketing by Chris Selland on January 13th, 2012The impact of Social in B2B companies will only accelerate in 2012. In partnership with Focus.com we’ll be moderating a monthly Roundtable series to discuss the impact of Social in B2B, and hope you’ll join us for our first event on January 18.
Tags: B2B, Focus.com, Social CMO
Posted in Events, Focus Roundtable Discussions, Social CRM, Social Media Marketing | View Comments
The Science of Influence
Posted in Big Data, Inbox Influencer, Influence, Social CRM, Social Influence Marketing, Strategy and Analysis by Chris Selland on January 10th, 2012All customers are not created equal. Nor are visitors to your website, followers of your Twitter feed, or ‘Like’rs of your Facebook page. Understanding who our most valuable, profitable customers are – and supporting processes to channel more resources and attention on them – is the entire foundation of investments in CRM applications, loyalty programs and other traditional customer-facing systems and processes. In this new era of Social engagement, new metrics and tools are needed, not to replace, but to enhance these measurements and processes – and Influence Scoring is at the top of the list.
Tags: Inbox Influencer, Influence, Influencer Marketing, Klout, SCRM, Social CRM, Terametric
Posted in Big Data, Inbox Influencer, Influence, Social CRM, Social Influence Marketing, Strategy and Analysis | View Comments
Will Social Stay ‘Hot’ in 2012? Does It Matter?
Posted in Social CRM, Social Media Marketing, Social Media Metrics, Social Media ROI, Strategy and Analysis by Chris Selland on January 5th, 2012The debate is raging as to how ‘hot’ (or not) Social will be in 2012. But for organizations trying to leverage Social, does ‘hot’ matter? Or are there other factors – such as long-term customer relationships – where we should focus our attention?
Tags: Chris Selland, marketing investment, marketing performance, Social Media, social media analysis, Social Media Analytics, Social Media ROI
Posted in Social CRM, Social Media Marketing, Social Media Metrics, Social Media ROI, Strategy and Analysis | View Comments
Social Influence Gains Credence in 2012
Posted in Influence, Social Influence Marketing, Social Media ROI, Wendy Troupe's Perspectives by Wendy Troupe on January 3rd, 2012It’s about peers influencing peers and brands engaging with consumers and industry experts on the their terms – wherever and whenever the they choose. This is where Social Media Marketing segments into another dimension – Social Influence Marketing.
Posted in Influence, Social Influence Marketing, Social Media ROI, Wendy Troupe's Perspectives | View Comments
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