12 Must-Read Social Media Bloggers, Pt 1.

Posted in Strategy and Analysis by Matt Carter on January 19th, 2010
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We, here at Terametric, would like to take a moment to share our favorite Social Media Thinkers and Content Creators. There are no shortage of top blogger lists. Some lists evaluate the number of readers, while others track influence or number of inbound links. All very viable, logical and data-driven.

Our top 12 blogger list is based more on art than science.

The people who made our list may not all be found on Technorati’s Top 100 (though some are). They made our list because they consistently and openly share some of the best critical thinking and research that the Social Media Space has to offer. We’ve also chosen these 12 because in some way, unbeknownst to them, their work has informed the development of our company, our intelligence and analysis methodology and our approach to the Social Media space.

This is Part 1 of a 3-part series, covering the first four people on our list (we thought breaking it down into bite-sized pieces might give readers a better chance to sample the wisdom and expertise of each of these Social Media bloggers):


BRIAN SOLIS

Brian is one of the industry’s best critical thinkers. His ability develop comprehensive and often complex social media concepts and then deliver them in an easily digestible and insightful manner make him invaluable to the industry–see his Conversation Prism or his book, Putting the Public Back in Public Relations. His ability to quickly analyze new information or research and provide a completely unexpected, unique and dynamic perspective on that information is truly mind-boggling.

MARSHALL SPONDER

Marshall brings a highly-technical flair to his copious coverage to all things Social Media, Web Analytics and SEO. Unafraid to voice an often contrarian perspective on the day’s prevailing points-of-view, Marshall backs his assertions and reflections up with great examples, facts and details. A trip through one of Marshall’s postings can be a lengthy journey that holds surprising and unexpected delights.

JEREMIAH OWYANG

Ex-Forrester Analyst, Jeremiah Owyang, has an amazing way of organizing and displaying his complex analysis through intuitive matrices. We can all benefit from his ability to coalesce the often chaotic and fuzzy world of Social Media into amazingly logical and simple constructs. He takes large and sprawling ideas and trims them down into only the most essential elements, adds his own considerable wisdom and then openly shares with all.

ERIK QUALMAN

A master of translating the implications of Social Media developments for the wider business community, Erik’s often irreverent style is incredibly engaging. His blog continues to build on the ideas put forth in his book, Socialnomics, How Social Media Transforms The Way We Live and Do Business. His research-based coverage of growing dominance, widening influence and increasing pervasiveness of Social Media is fascinating.

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