Here at Terametric we’re deep in the process of creating a best in class, enterprise level social media measurement, monitoring and analysis platform that collects both off and online results and aggregates them into a single metric – which quantifies a company’s ability to attract and retain clients.
We’ve surveyed the category’s entrants and experienced them either directly through test-drives or vicariously through the related experiences and research of individuals just like you. We’d like to share some of that information with you for two reasons:
- We’d like our research to benefit the hundreds of individuals and companies out there, right now, trying to identify the right Social Media Monitoring resource. Maybe our preliminary work can help kick-start your search
- We’ve relied on the opinions and experiences of influencers and individuals in part to help shape our approach to the space. As we begin to share our preliminary findings, we hope that, through comments/objections/feedback, you will continue to help us to refine our findings and ultimately, our offering.
Here is our preliminary Social Media Monitoring Features Scorecard. We invite your feedback:
We believe that there are no clear winners nor are there clear losers. None are “better” or “worse”. Each of the Social Media Monitoring category’s entrants has merit and value. Each has a viable features mix that makes them perfect for some. In an industry that we believe will blossom exponentially as companies increasingly recognize the value of mining the peer-to-peer conversation occurring across the social media spectrum, there is room for all.
We don’t have competitors. We have partners – service and application providers that share a mission and responsibility to continually improve our offerings.
For more progress updates and thoughts, follow us on twitter: @terametric
Tags: Social Media Measurement
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