At yesterday’s Momentum Summit, I had the good fortune of finding a spot at Scott Kirsner’s table during the lunch/round-table sessions. For the few left in New England who aren’t familiar with him, Scott Kirsner is an accomplished journalist/author with a new book, Fans, Friends and Followers, a Boston Globe Column, Innovation Economy, and several [...]
Terametric Blog
5 Media Relations Tips from Boston Globe Columnist, Scott Kirsner
Posted in Strategy and Analysis by Matt Carter on June 24th, 2010Tags: Media Relations, Momentum Summit, Scott Kirsner
Posted in Strategy and Analysis | View Comments
SOCIALtality becomes Terametric
Posted in Social Media ROI by Matt Carter on May 28th, 2010Evolution can be defined as a process in which something passes, by degrees, to a more advanced or mature stage. Environmental forces can often act as a catalyst to evolution. Those forces create a need to leverage new traits or entirely new forms that are better suited for the environment. In much the same way, [...]
Posted in Social Media ROI | View Comments
Postcard from Progress
Posted in Social Media ROI, Strategy and Analysis by Matt Carter on May 21st, 2010It has been nearly three weeks since our last post at SOCIALtality. As a lean, mean, start-up machine it’s been difficult to extricate ourselves from the whirlwind of progress.
In parallel with initial client engagements, we’ve been completing the development of our automatic, real-time tool. Client work for companies like Netezza, a sophisticated marketer with real, [...]
Posted in Social Media ROI, Strategy and Analysis | View Comments
Marketing’s Triangle of Truth: Any 2, Never 3!
Posted in Strategy and Analysis by Matt Carter on April 30th, 2010I had dinner with a friend from my agency days in New Orleans last night. We worked together as lowly Jr. Account Executives on a national beverage company’s regional efforts. He laughingly reminded me of the day I whipped out, what later came to be known as “The Triangle of Truth”. It was also the [...]
Tags: marketing investment, Social Media Strategy
Posted in Strategy and Analysis | View Comments
Stop Measuring And Start Quantifying Social Media
Posted in Social Media ROI by Matt Carter on April 14th, 2010Quantification, on the other hand, is defined as the ability to give or assign value to an action. Quantification bridges the gap between what measurement can offer and what the C-Suite really wants answered. Quantification can tell you the value of web traffic increases. When you quantify the effect of your social media campaign, you’re determining its value in relation to the goals of your organization.
Tags: social media analysis, Social Media Measurement, Social Media ROI
Posted in Social Media ROI | View Comments
3 Reasons Why SM Monitoring Tools Can’t Calculate ROI
Posted in Social Media ROI by Matt Carter on April 6th, 2010While Social Media isn’t often the only purchase driver, it does play an incredibly valuable role in magnifying the power of your other channel efforts. If you can’t accurately measure cross-channel interaction, you can’t truly understand the ROI of your marketing efforts or measure the value of social media efforts.
Tags: ROI, Social Media, social media marketing, social media monitoring
Posted in Social Media ROI | View Comments
SOCIALtality signs Netezza
Posted in Social Media ROI by Matt Carter on April 9th, 2010SOCIALtality marks an important milestone today; we’ve signed on our first customer, Netezza (NYSE: NZ), a leader in data warehouse appliance technology. We’re thrilled to be working with an organization of Netezza’s marketing caliber. With a competitive set that features Oracle and IBM, SOCIALtality will provide them with the kind of intelligence needed to maximize their marketing investment.
Tags: marketing channel, marketing roi, Social Media
Posted in Social Media ROI | View Comments
Top 10 Reasons Why Social Media ROI is Possible: The Definitive Guide
Posted in Social Media ROI, Wendy Troupe's Perspectives by Wendy Troupe on August 11th, 2010Social media is a subset of your overall marketing strategy and therefore is impossible to measure the true value of social media without looking at the total performance of your marketing efforts – both online and offline. It is at the intersection of traditional with non-traditional media where we find the ROI.
Tags: Social Media ROI
Posted in Social Media ROI, Wendy Troupe's Perspectives | View Comments
Twitter: For Whom the Bell Tolls?
Posted in Social Media ROI, The Terametric Scorecard by Matt Carter on July 21st, 2010At Scott Kirsner’s recent Momentum Summit, Trip Advisor CEO, Stephen Kaufer was asked to play a game. Interviewer, Antonio Rodriguez of Matrix Partners called the Game “College Money”. Rodriguez explained that he would name a number of companies and Kaufer would say “yes” or “no” as to whether he’d bet [...]
Tags: Social Media, twitter, usage stats
Posted in Social Media ROI, The Terametric Scorecard | View Comments
The Quest for Performance Measurement
Posted in Social Media ROI by Matt Carter on July 6th, 2010The path that ultimately led me to Terametric began as a bit of a quest. Working for years in the marketing and advertising industry, I’d fielded client and executive questions of measurement and performance hundreds of times.
In the early days we talked in terms of reach and frequency, CPM and a bit later, impressions. We’d [...]
Tags: marketing measurement, marketing performance
Posted in Social Media ROI | View Comments
Social Intelligence is Picking Up Steam
Posted in Uncategorized by Matt Carter on June 16th, 2010The concept of Social Intelligence seems to be gathering some steam lately. We first discussed the concept of Social Intelligence in our 1/25/2010 blog post called, “What the @%# is a Social Intelligence Engine”.
In this posting, we published the chart below, which pairs a company’s social media development with the tool that is most relevant [...]
Tags: customer analytics, social intelligence, Social Intelligence Engine
Posted in Uncategorized | View Comments
A Peek at SOCIALtality’s Metric Special Sauce
Posted in Social Media ROI by Matt Carter on April 23rd, 2010Several companies provide multi-channel measurement capabilities. Each has a dominant channel measurement “wheelhouse” with expansion services to measure and analyze a hand full of additional channels. The issue is that each company measures and analyzes in terms of individual channel metrics.
While that can provide an amazingly accurate picture of the performance of a single channel, [...]
Tags: marketing measurement, marketing metrics, marketing roi
Posted in Social Media ROI | View Comments
- Top Ten Ways Social Media will Change How we Do Business
- Tactical Social Media Monitoring and Strategic Listening vs. Social Intelligence
- Social Media Monitoring Provider Evaluation
- 6 Common Needs Unmet by Social Media Monitoring Tools
- The Great Social Media Measurement & Analytics Fallacy
- 5 Ways Social Media Strengthens Marketing Planning
- The Sacred Pledge of Social Media Engagement
- Quantum Theory and a Possible Road to Social Media ROI
- Social Media and Enterprise 2.0 Tools vs. Strategy: A conversation with Jacob Morgan, Part 2
- What the $%&# is a Social Intelligence Engine?
Categories
Popular Posts
Recent Posts
Archives
Tags
customer analytics
Customers
Engagement
Enterprise 2.0
General
marketing channel
marketing investment
marketing measurement
marketing metrics
marketing performance
marketing roi
Media Relations
Momentum Summit
ROI
Scott Kirsner
Sentiment Analysis
Social Capital
social intelligence
Social Intelligence Engine
Social Media
social media analysis
Social Media Analytics
Social Media Capital
Social Media Case Studies
social media marketing
Social Media Measurement
social media monitoring
Social Media ROI
Social Media Strate
Social Media Strategy
Social Media Tools
twitter
usage stats
LinkedIn
Facebook
Twitter
Terametric Blog is proudly powered by
WordPress
Joomla! Component integrated by
'corePHP'
Entries (RSS)
and Comments (RSS).
Copyright © 2010 Great Minds Interactive, Inc. | terametric™. All rights reserved.
Recent Comments