August 16, 2011, 3:55 pm

@Katharine_F: I’m participating in the #TwitterROI Chat- Strategies for Email Marketing: http://t.co/pV7vftb with @Htoby and @Azurecollier at 1pm EST!

August 16, 2011, 4:34 pm

@htoby: I am looking forward to today’s tweet chat with @Terametric and @Azurecollier #TwitterROI August 16, 2011, 4:56 pm

@azurecollier: Tweet chat starting now! Join me, @htoby & Terametric #TwitterROI August 16, 2011, 5:00 pm

@Terametric: Good morning/afternoon all – welcome to today’s Twitter Chat with @htoby & @Azurecollier of @ConstantContact! #TwitterROI

August 16, 2011, 5:01 pm

@Terametric: Welcome Heidi & Azure – thank you so much for joining us today! #TwitterROI August 16, 2011, 5:01 pm

@htoby: My pleasure! #TwitterROI August 16, 2011, 5:02 pm

@azurecollier: Thank you, @Terametric! Happy to be here #TwitterROI August 16, 2011, 5:02 pm

@Terametric: Perhaps you can start by (in 140 characters, of course), telling us a bit about Constant Contact, & your role(s) there #TwitterROI

August 16, 2011, 5:02 pm

@cselland: RT @Terametric: Good morning/afternoon all – welcome to today’s Twitter Chat with @htoby & @Azurecollier of @ConstantContact! #TwitterROI

August 16, 2011, 5:03 pm

@htoby: Sure-I am Heidi Tobias and I head up the Distance Learning team here @constantcontact. #TwitterROI August 16, 2011, 5:03 pm

@htoby: Since 1998 we help small businesses, associations, and nonprofits connect with their customers, clients, and members #TwitterROI

August 16, 2011, 5:04 pm

@azurecollier: I’m a social media marketing learning specialist on Heidi’s team. #TwitterROI August 16, 2011, 5:04 pm

@Terametric: Also please tell us about the importance of Social Media to your company – and to your roles in the company #TwitterROI August 16, 2011, 5:04 pm

@Terametric: to participate in today’s TwitterChat, please visit http://t.co/vXxjMOl #TwitterROI August 16, 2011, 5:05 pm

@htoby: We help them connect through world class Email Marketing, Social Media and Survey tools and best practices coaching. #TwitterROI

August 16, 2011, 5:06 pm

@IanGertler: Good stuff! RT @cselland RT @azurecollier Don’t forget today’s #TwitterROI chat, 1 pm EST w/ me, @htoby & @Terametric http://t.co/rikN9nL

August 16, 2011, 5:06 pm

@htoby: A1: Social media is important to @Constantcontact because it is important to our customers and their customers. #TwitterROI August 16, 2011, 5:06 pm

@cselland: RT @Terametric: to participate in todays TwitterChat, please visit http://t.co/AJKcORY #TwitterROI August 16, 2011, 5:07 pm

@catykobe: RT @cselland: RT @Terametric: to participate in todays TwitterChat, please visit http://t.co/AJKcORY #TwitterROI August 16, 2011, 5:07 pm

@azurecollier: A1 In my role, I research social media to help our customers use these tools & email marketing to promote their businesses #TwitterROI

August 16, 2011, 5:08 pm

@htoby: A1: It is important to us as a way to listen to what #smb and #nonprofits need and are trying to accomplish. #TwitterROI August 16, 2011, 5:08 pm

@Terametric: @htoby @Constantcontact how rapidly are your customers adopting Social Media? Faster than you expected? #TwitterROI August 16, 2011, 5:08 pm

@azurecollier: A1 @htoby & I both present a free webinar Thursdays @ 4 pm EST: The Power of Social Media, SEO & Email http://t.co/U5ktZjD #TwitterROI

August 16, 2011, 5:09 pm

@IanGertler: @htoby re: A1 #SocialMedia is important to @Constantcontact b/c it’s important to our customers & theirs. #TwitterROI >All about connecting!

August 16, 2011, 5:09 pm

@htoby: When we partisipate in social media by listening and providing valuable content we both win. #TwitterROI August 16, 2011, 5:10 pm

@cselland: RT @azurecollier: @htoby & I present a webinar Thursdays @ 4 pm EST: The Power of Social Media, SEO & Email http://t.co/DrJNMWh #TwitterROI

August 16, 2011, 5:10 pm

@Terametric: @htoby you mean that you and the customers win, right? #TwitterROI August 16, 2011, 5:10 pm

@Katharine_F: You also have a recorded Twitter for Small Business webinar, correct? #TwitterROI August 16, 2011, 5:10 pm

@htoby: A2: It has been growing over the last couple of years and we are inspired every day how #smb are using it. #TwitterROI August 16, 2011, 5:11 pm

@WendyTroupe: RT @htoby: When we partisipate in social media by listening and providing valuable content we both win. #TwitterROI August 16, 2011, 5:11 pm

@azurecollier: A2 They’re quickly becoming savvy w/ social media. It’s a great tool for them; a lot of customers are small biz & nonprofit #TwitterROI

August 16, 2011, 5:11 pm

@WendyTroupe: RT @cselland: RT @Terametric: to participate in todays TwitterChat, please visit http://t.co/AJKcORY #TwitterROI August 16, 2011, 5:12 pm

@Terametric: What about your ‘customers’ customers’ – how are your customers using Social with THEIR customers? #TwitterROI August 16, 2011, 5:12 pm

@htoby: A2: One thing I love about my job is being able to tell the #smb story of using social media and helping so many others. #TwitterROI

August 16, 2011, 5:12 pm

@azurecollier: @Katharine_F Yes we do! Recorded Twitter for small business webinar is online at http://t.co/iqwlRV3 #TwitterROI August 16, 2011, 5:12 pm

@WendyTroupe: RT @azurecollier: @htoby & I present a webinar Thursdays @ 4 pm EST: The Power of Social Media, SEO & Email http://t.co/U6pkytM #TwitterROI

August 16, 2011, 5:12 pm

@htoby: @Terametric @htoby Right, social media helps both us and the small business and nonprofit. #TwitterROI August 16, 2011, 5:13 pm

@river1ina: RT @Terametric: What about your ‘customers’ customers’ – how are your customers using Social with THEIR customers? #TwitterROI

August 16, 2011, 5:13 pm

@htoby: @MuchAdoMktg #nonprofits are using twitter to keep people notified about breaking news related to cause. #TwitterROI August 16, 2011, 5:22 pm

@boloco: *blush*RT: @htoby Many of our customers are doing a great job using Facebook, twitter, foursquare, etc Great example is @Boloco #TwitterROI

August 16, 2011, 5:22 pm

@htoby: Customers are asking for advice on what do they say in social media, tools & who should they watch to learn from. #TwitterROI August 16, 2011, 5:23 pm

@MuchAdoMktg: @htoby Ah, another layer. Very good. Thank you. #nonprofits #TwitterROI August 16, 2011, 5:24 pm

@azurecollier: Our newest resource is Social Media Quickstarter-has social media 101 chapters, great video http://t.co/zrkNGU7 #TwitterROI

August 16, 2011, 5:24 pm

@htoby: Love what Chesapeake, VA wine fest is doing. Pictures from last year on #FB and the best caption wins tickets to this year. #TwitterROI

August 16, 2011, 5:24 pm

@WendyTroupe: @htoby @azurecollier what are some #bestpractices when helping customers on Twitter? #TwitterROI August 16, 2011, 5:24 pm

@Katharine_F: RT @azurecollier Our newest resource is Social Media Quickstarter-has social media 101 chapters, great video http://t.co/hBAILuQ #TwitterROI

August 16, 2011, 5:25 pm

@MuchAdoMktg: @azurecollier Thanks for the heads-up–will check it out. #TwitterROI August 16, 2011, 5:25 pm

@WendyTroupe: RT @azurecollier: Our newest resource is Social Media Quickstarter-social media 101 chapters, great video http://t.co/hTGn891 #TwitterROI

August 16, 2011, 5:25 pm

@Terametric: RT @azurecollier Our newest resource is Social Media Quickstarter-has social media 101 chapters, great video http://t.co/rE02nra #TwitterROI

August 16, 2011, 5:25 pm

@Terametric: @azurecollier @htoby what Social Networks do YOU concentrate on? #TwitterROI August 16, 2011, 5:26 pm

@Katharine_F: What do you recommend for small business who don’t think they have time to monitor social media? #TwitterROI August 16, 2011, 5:26 pm

@htoby: @WendyTroupe The 1st one I share is the #bestpractice of listening. I love @nutshellmail for this. Updates when I want them. #TwitterROI

August 16, 2011, 5:26 pm

@azurecollier: @WendyTroupe For Twitter: find out what your customers want to know about you & share it with them. Create relevant content #TwitterROI

August 16, 2011, 5:27 pm

@WendyTroupe: @htoby sounds like it becomes the push vs. pull balance for a marketer #bestpractice #TwitterROI August 16, 2011, 5:28 pm

@htoby: @Terametric For myself I use twitter and linkedin to continue the conversation and edu for our customers. #TwitterROI August 16, 2011, 5:28 pm

@azurecollier: @Terametric For business, Twitter & LinkedIn. For personal, Facebook & Foursquare. #TwitterROI August 16, 2011, 5:28 pm

@WendyTroupe: @azurecollier content is still king!!! and personalize it #bestpractice #TwitterROI August 16, 2011, 5:29 pm

@htoby: I encourage any of the #smb with local locations to start playing with #4sq. #TwitterROI August 16, 2011, 5:29 pm

@twchat: RT @Terametric: to participate in today’s TwitterChat, please visit http://t.co/oeTZKHk #TwitterROI August 16, 2011, 5:30 pm

@cselland: @azurecollier @htoby would you say Twitter is more business-focused, Facebook more consumer-focused? #TwitterROI August 16, 2011, 5:30 pm

@azurecollier: @Katharine_F Great question! I recommend @NutshellMail. It sends you updates on your social media profiles. Great listening tool #TwitterROI

August 16, 2011, 5:31 pm

@Terametric: @azurecollier @htoby what networks have been most effective for you? Do you measure? If so, how? #TwitterROI August 16, 2011, 5:31 pm

@htoby: Sometimes a hard thing for the #smb to get is that social media is not “set it and forget it” You need to listen and respond. #TwitterROI

August 16, 2011, 5:31 pm

@WendyTroupe: RT @htoby: The 1st one I share is the #bestpractice of listening. I love @nutshellmail for this. Updates when I want them. #TwitterROI

August 16, 2011, 5:31 pm

@htoby: @cselland- It depends on the relationship you have with your customers. The tool that works is the tool your customer uses. #TwitterROI

August 16, 2011, 5:32 pm

@Terametric: @htoby do customers ever tell you they are ‘too busy’ to listen? How would you respond? #TwitterROI

August 16, 2011, 5:32 pm

@azurecollier: @Terametric I’ve been an admin; most engagement came from Facebook. But important to use tools that your audience likes #TwitterROI

August 16, 2011, 5:33 pm

@MuchAdoMktg: RT @htoby: Sometimes a hard thing for the #smb to get is that social media is not “set it and forget it” You need to listen and respond. #TwitterROI

August 16, 2011, 5:33 pm

@htoby: Facebook is great for a community feel and I love using twitter for that instant feedback. #TwitterROI August 16, 2011, 5:33 pm

@htoby: @Terametric- I hear they are too busy to listen so I suggest ways to listen that get them multiple benefits. #TwitterROI August 16, 2011, 5:34 pm

@htoby: I teach a method to listen on twitter and find windows of time to test your email send time for optimal engagement. #TwitterROI August 16, 2011, 5:35 pm

@Terametric: @htoby interesting – do you have a Distance Learning course on that? #TwitterROI August 16, 2011, 5:36 pm

@azurecollier: You can do better listening now! Customers were talking about your biz before social media. Now you can see it, listen & respond #TwitterROI

August 16, 2011, 5:36 pm

@Katharine_F: Besides “set it and forget it” are there any other common mistakes #smbs make on social media? #TwitterROI August 16, 2011, 5:37 pm

@WendyTroupe: @htoby is timing on Twitter just as important as timing on email for engagement? #TwitterROI August 16, 2011, 5:37 pm

@htoby: Hard part is to pick what is important to be listening for via social media. Listen for what your customer cares about. #TwitterROI August 16, 2011, 5:38 pm

@htoby: @WendyTroupe -timing is important because twitter moves fast and not everyone time boxes their engagement. #TwitterROI August 16, 2011, 5:39 pm

@azurecollier: @Katharine_F #smb must cross-promote. Link to SM from your website & emails. Put URLs on print materials. Make sure you’re found #TwitterROI

August 16, 2011, 5:40 pm

@Terametric: @htoby @azurecollier what are some of the tools & technologies you use to manage Social at Constant Contact? #TwitterROI

August 16, 2011, 5:40 pm

@htoby: If you can find a trend regarding times of day when the people you want to reach are active, it is worth tweeting. #TwitterROI August 16, 2011, 5:41 pm

@cselland: RT @htoby: If you can find a trend regarding times of day when the people you want to reach are active, it is worth tweeting. #TwitterROI

August 16, 2011, 5:43 pm

@catykobe: RT @cselland: RT @htoby: If you can find a trend regarding times of day when the people you want to reach are active, it is worth tweeting. #TwitterROI

August 16, 2011, 5:43 pm

@azurecollier: Of course we use Terametric! Also Radian6, Facebook insights, Twitalyzer, NutshellMail, Google news alerts #TwitterROI August 16, 2011, 5:44 pm

@htoby: Because of the personal relationship the #smb has with their customer, social media is great tool deepen the connections. #TwitterROI

August 16, 2011, 5:44 pm

@htoby: There is great value for a #smb to ask their email readership to share the content in social media. Saying please works! #TwitterROI

August 16, 2011, 5:45 pm

@Terametric: @htoby that was our next question! Tell us more about how ’social’ and ‘email’ can fit together! #TwitterROI August 16, 2011, 5:46 pm

@azurecollier: @Terametric Social is where you engage with your customers; email is where you deepen that relationship. #TwitterROI August 16, 2011, 5:49 pm

@Terametric: We only have @htoby & @azurecollier for a few more minutes, so please ask any final questions now – thanks! #TwitterROI August 16, 2011, 5:49 pm

@htoby: There is research out by @emarketer talking about how your customers want to engage with you by both email and social media. #TwitterROI

August 16, 2011, 5:50 pm

@htoby: I think of email and social media as BFF. They keep your customer engaged in the method and intensity they want. #TwitterROI August 16, 2011, 5:52 pm

@cselland: RT @azurecollier: @Terametric Social is where you engage with your customers; email is where you deepen that relationship. #TwitterROI

August 16, 2011, 5:52 pm

@htoby: Everyone doing #emailmarketing has an army of advocates. Invite them to your social media party to spread the word. #TwitterROI

August 16, 2011, 5:53 pm

@Terametric: thank you @htoby & @azurecollier for your time & insights today – and thank you to all of our #Twitter Chat participants! #TwitterROI

August 16, 2011, 5:54 pm