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Posts Tagged ‘Social Media Marketing’

Take a Peek at Optimizer

Posted in Optimizer for Twitter, Social Media Analytics, Social Media Marketing, Social Media ROI, Twitter Marketing, Twitter ROI by Kim Cole on August 31st, 2011

I thought I would give you an update on the recent progress here at Terametric. We’re moving along with our newest app, Optimizer for Twitter. This is an amazing product designed to help you calculate and improve your Twitter ROI.

We’ve successfully completed our beta program and are continuing to fine-tune our app. Our tech team has added amazing features that will help you not only measure how effective each tweet is, but also suggest the most optimum time to send that tweet.

If this hasn’t piqued your interest, this may help: We’re offering a Pre-Launch Special to the first 100 qualified applicants for our free 30-day trial before September 7, 2011. If you qualify, you’ll receive a 30% discount off our regular price.

So if you’re looking to Optimize your Twitter marketing by being found by more prospects, identifying & connecting with key influencers, and converting them into leads and paying customers, sign up for our free trial.

Space is limited! Insert the special discount code “optimize30″to be eligible for your 30% discount. There is no obligation to purchase, but to be eligible you must request your trial on or before September 7.

Thanks for reading and we look forward to working with you!

@kimberlyAcole

@terametric

Tags: Social Media, Social Media Analytics, Social Media Marketing, Social Media Measurement, Twitter Marketing, Twitter marketing ROI
Posted in Optimizer for Twitter, Social Media Analytics, Social Media Marketing, Social Media ROI, Twitter Marketing, Twitter ROI | View Comments

Our Next #TwitterROI Chat – Social Marketing & Marketing Automation

Posted in Optimizer for Twitter, Social Media Marketing, Social Media Metrics, Social Media ROI, Twitter Chats, Twitter Marketing, Twitter ROI, Uncategorized by Kristen Johnson on July 25th, 2011

We’re back again this Tuesday, July 26^th at 1PM EST with another #TwitterROI Twitter chat featuring Justin Gray, CEO & Chief Marketing Evangelist of LeadMD.

LeadMD provides conversational marketing by coupling the art of cutting-edge marketing concepts with the science of marketing automation technology to achieve outstanding results. Justin founded the company in 2009 with the vision of transforming traditional “grassroots” marketing efforts through the use of cloud based marketing solutions.

LeadMD is a Terametric strategic partner and has integrated their capabilities with our Optimizer for Twitter platform, which enables social media marketers to measure many aspects of Twitter marketing campaigns.

We’ll make the most of your 60 minutes when you learn:

How to build effective social channels and position them at relevant points in the demand generation funnel.
How to utilize Twitter and other social networks to drive traffic to targeted and trackable landing pages.
How to integrate Twitter data into CRM and append though integrated data sources.
How to choose the right types of content for social and using the right social voice for optimal response

You can’t afford to miss this one.

Sign Up Here!!!

Want to get your questions answered by Justin?

Justin will be accepting questions that may be selected for the chat! You may pose your questions here in the comment section of this blog post. You can also get your questions heard through Twitter using the #TwitterROI hashtag or post them on our Facebook page!

For more information on rules of engagement, visit our blog. We hope to see you all at our next #TwitterROI Twitter chat!!

Tags: justin gray, leadMD, Social Media Marketing, Twitter Marketing
Posted in Optimizer for Twitter, Social Media Marketing, Social Media Metrics, Social Media ROI, Twitter Chats, Twitter Marketing, Twitter ROI, Uncategorized | View Comments

Terametric Friday – Top Stories In Social Media ROI

Posted in Social Media Marketing, Social Media Metrics, Social Media ROI, Top Stories, Twitter ROI, Uncategorized by Kim Cole on July 15th, 2011

Welcome to Friday, July 15, 2011, edition of “Top Stories in Social Media ROI.” This is Terametric’s series where we keep you updated on the critical evolution of marketing Return on Investment in the Social Media Channel. Our top stories for today feature social media factoids:

15 Things I Have Learned After One Year on Twitter

Our business has benefited from the exposure. We’ve generated leads and made sales. We have networked and colaborated with other businesses, and we’ve connected with people within our industry. Our social presence has also helped our SEO. Twitter has driven people to our blog, and most open a few pages on our site. Social media works.

10 case studies that prove the ROI of social media

The question of whether or not social media drives ROI still plagues many marketers and brands. The issue is not always as straightforward as it seems, as there are multiple ways to measure the benefits of social media and it isn’t as simple as looking for a direct sales return at one end, with the social media imput at the other. Smart tracking and measuring is needed to fully capture the benefit of a social media campaign and while looking for direct ROI is one way to do it, there are other values to be measure from social media marketing,

Too Busy for Social Media Marketing Could Be Fatal

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study, which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success.

Tags: Social Media Marketing, Social Media ROI, Twitter marketing ROI
Posted in Social Media Marketing, Social Media Metrics, Social Media ROI, Top Stories, Twitter ROI, Uncategorized | View Comments

Too Busy? Really?

Posted in Social CRM, Social Media Analytics, Social Media Marketing, Twitter Marketing, Twitter ROI by Chris Selland on July 13th, 2011

Kim discovered an interesting piece by Martin Zwilling on BusinessInsider this morning discussing how many marketers are suggesting that they are ‘too busy’ for Social Media Marketing, and citing a recent Ragan study that less than half of businesses are even making an effort to use Social Media to engage with customers.

While there is perhaps a bit of hyperbole in the piece (can we please find a new case study other than the far-too-oft-cited Dell “$3M in surplus PCs sold” statistic?) the core points are entirely valid. In particular it discusses the need for metrics & measurement – a topic on which we are (of course) biased but fully support:

Define relevant metrics and measure. That means first take some baseline measurements of, for example, lead arrival rate today, and costs associated with your current media marketing. If you don’t have this baseline, you will never know if you are making progress. Then continue to measure and learn what works, at what cost.

More importantly, any exec who claims they are ‘too busy’ is ignoring the most obvious and important truth around the Social channel – that it is increasingly where your customers are spending their time.

If you need further evidence, here are some interesting statistics from Twitter (courtesy of Kissmetrics) that demonstrate how, even if customers aren’t spending money, they are spending an increasing amount of their time on Social Networks.

KISSmetrics Web Analytics

As I’ve suggested before, successful marketers have a responsibility to go where their customers are – and it’s quite clear where today’s customers are spending their time.

So what are you waiting for?

If you’re looking for a place to start, feel free to sign up for a Free Trial of our Optimizer for Twitter platform – we’d love to work with you to help grow your business.

Tags: Social Media Marketing
Posted in Social CRM, Social Media Analytics, Social Media Marketing, Twitter Marketing, Twitter ROI | View Comments

Terametric Friday: Top Stories in Social Media ROI

Posted in Social Media Analytics, Social Media Marketing, Social Media Metrics, Social Media ROI, Top Stories by Kim Cole on July 1st, 2011

Welcome to Friday, July 1, 2011, edition of “Top Stories in Social Media ROI.” This is Terametric’s series where we keep you updated on the critical evolution of marketing Return on Investment in the Social Media Channel. Our top stories for today feature social media metrics:

How Do You Measure Your Social Media ROI?

Surprisingly, more business are offering a quick marketing recipe these days: buy twitter followers and Facebook fans. In the era of social networks, where the word “social” is key and where companies have an incredible opportunity to listen to their audience and learn from what their clients have to say, there is still a shortcut for lazy marketers who just care aboout delivering numbers and not results.

The Seven Performance Metrics that Matter Most

In an era of constantly evolving technologies and platforms, companies need a bulletproof game plan for measuring their digital marketing programs. But standing in their way is a big challenge, according to Digital Impact: The Two Secrets to Online Marketing Success, a new book written by eMarketer CEO and co-founder Geoff Ramsey and Vipin Mayar, EVP of McCann Worldgroup.

Social media needs new model

NEW YORK: Brand owners that most effectively transform themselves into “social enterprises” stand to gain substantial benefits, a study has argued.

Research firm Gartner predicted the 20% of corporations using social media for more than just marketing will lead their industries in terms of revenue growth by 2015.

Currently, however, many attempts to leverage Web 2.0, like Facebook brand pages and building internal networks via platforms like Yammer, fall short.

Tags: ROI, Social Media Marketing, Social Media ROI
Posted in Social Media Analytics, Social Media Marketing, Social Media Metrics, Social Media ROI, Top Stories | View Comments

Terametric Friday: Top Stories in Social Media ROI

Posted in Social Media Analytics, Social Media Marketing, Social Media ROI, Twitter Marketing by Kim Cole on June 24th, 2011

Welcome to Friday, June 24, 2011, edition of “Top Stories in Social Media ROI.” This is Terametric’s series where we keep you updated on the critical evolution of marketing Return on Investment in the Social Media Channel. Our top stories for today are all Social Media and Twitter:

Endless Conversations and the Future of Marketing

We have entered the age of Endless Conversations — thoughts, messages, links, photos, video, SMS — all carried along in the massive social river — to be discovered, shared, commented upon, curated, stored, analyzed, and more.

Wall Street Starts to Embrace Twitter

Last year the Financial Industry Regulatory Authority- FINRA, established rules for social media use, but Wall Street has been slow to let brokers participate.

Customer Service Complaints: Taking to Twitter

At BlogWorld Expo in New York last month, more than one panel discussed the phenomenon of people complaining publicly on Twitter and Facebook before even reaching out to customer service. Fact is, it’s easier. And, frankly, anyone who’s ever dealt with customer service for a large company probably thinks they’ll get a response faster that way than if they went through regular channels.

Does Social CRM Really Matter? A Quick Look at Yesterday’s IBM Infoboom Twitter Chat

The June 21, 2011 IMB Infoboom, featuring Chris Selland, our VP of Sales & Marketing here at Terametric, focused on the importance of Social Customer Relationship Management (SCRM). The chat began by defining SCRM and differentiating it from traditional CRM, which is a term that has been around for many years. There is a lot of controversy over what exactly the topic of SCRM is comprised of.

Tags: Social Media, Social Media Marketing, Social Media Measurement, Twitter Marketing
Posted in Social Media Analytics, Social Media Marketing, Social Media ROI, Twitter Marketing | View Comments

Three Tips for Smart Marketers

Posted in Social Media Analytics, Social Media Marketing, Social Media Metrics, Social Media ROI, Uncategorized by Kim Cole on June 8th, 2011

As busy marketing professionals, we’re always struggling to balance our daily workload. And it’s sometimes hard to prioritize all our responsibilities. Here’s thee quick tips that might make things a little easier and help you be successful:

1) Go Social

A recent CIO White Paper detailing research completed by MarketingSherpa found that CMO’s plan on spending more on social marketing throughout 2011. In fact, 75% of those surveyed plan to spend more than they did in 2010, and 41% will be spending 20-50% more than last year. So if you haven’t already entered the social marketing arena, it’s time to; and if you’re already there, you should boost your presence. Additionally, 56% of those surveyed listed increasing their company’s web traffic through social medial integration as the most important objective for social media.

2) Chose Your Marketing Metrics Wisely

Let’s face it. Marketing is often seen as a cost center, and the sales department usually gets the glory of closing the deal. It’s important to demonstrate how the marketing department’s efforts enhance the bottom line for both job security, and getting a share of the annul budget. To do that, you need to talk in terms that upper management understands. MarketingSherpa Marketing Benchmark Survey supports this;

Q. What have you found to be the best tactics for delivering value from Marketing to Senior-level executives or the C-Suite of your organization?

Marketing Research Chart: Delivering marketing value to the C-Suite

And demonstration ROI with social media marketing isn’t always easy. That’s why it’s important to pick and monitor metrics that can help you demonstrate ROI.

3) Social Optimization

In order to continue to provide value to your organization, you need to keep your social media marketing functioning at the most optimal level. To do that you must keep your finger on the pulse of social media daily. You should be routinely checking your brand’s sentiment and influence over time, and comparing that to your competitors. You should address any negative feelings honestly and quickly to resolve any problems and capitalize on any competitor failings. Remember, the power is now in the hands of the consumers, and any attempt to ignore a problem has the potential of going viral.

And if you’re going to launch a social media campaign, optimization is even more critical. You should have a plan in place that lists the duration, objectives and metrics you will be monitoring in order to prove ROI. Here’s a great guide if you chose Twitter for your social media campaign.

These three tips have helped me, and I hope they are useful to you. I’d love to hear your marketing tips, so please leave a comment, or send us an email.

Thanks for reading!

Kim

@KimberlyACole

Engage@terametric.com

Tags: Social Media Analytics, Social Media Marketing, Social Media ROI
Posted in Social Media Analytics, Social Media Marketing, Social Media Metrics, Social Media ROI, Uncategorized | View Comments

10 Tips (x2) for Building Influence on Twitter

Posted in Influence, Social Media Marketing, Social Media ROI, Twitter Marketing, Twitter ROI by Kristen Johnson on June 7th, 2011

There has been a lot of buzz lately about how exactly one achieves influence on Twitter. Users want to understand how to harness the power of this tool to effectively gain presence and power in the social media space.

Unlike some of the other social media networks, Twitter is known for its straightforward, low-key functionality. Despite its apparent easy-to-use appearance, Twitter users still aren’t grasping how to effectively use the tool to their advantage in order to capture the attention of their desired audience.

Twitter can be a great platform for bloggers to easily and rapidly spread their content to the masses. However, if you don’t fully understand the marketplace or know who you want to target and what information to include in your tweets, its easy for messages to get lost in the cloud. Looking back on this week’s blog posts, I found some particularly helpful articles that provide insight into gaining Twitter influence.

Earlier this week, Jeff Bullas published an article that provides 10 Twitter Marketing Tips that I found to be very useful, especially for the inexperienced Tweeter. As I’m sure you have heard before, being influential in the Twittersphere does not directly correlate to an excessive number of followers or volume of incessant tweeting. It’s about the quality of your follower base and how they fit into the particular niche that you want to be targeting. When it comes to content, make sure you are sharing something of substance. Jeff talks about the importance of sharing inspiring and useful content on a consistent basis. Retweeting others posts can be effective but sometimes reviving old blog posts of your own is a great way to generate activity by resurfacing some of those meaty posts of your past.

Another Top 10 list, (a common trend this week I guess!) from the Top 10 Blog shared tips about increasing Twitter influence as well. This article focused more on regulating tweeting and creating tweets that are appropriate and effective. One of the most important tips mentioned was about engagement. It is imperative that you take the time to understand your audience and put forth the effort to go out and find the right people to build relationships with.

This is especially true for businesses trying to adapt to a social media marketing strategy. In order to capitalize on these marketing opportunities, you must understand that when engaging with potential customers, reactions are in real time and feedback, both good and bad, happens instantaneously. So be aware of how you interact with your followers and what message you are getting across. However, don’t forget to be yourself and stand out!

Lastly, for the more visually inclined I found a great infographic from Boston Innovation that sums up some important tips that are always good to revisit, even if you think you know all there is to know about the Twitter world!

With Twitter, all users have the power to make a splash in the social media world. Take the time to understand how to navigate the space and use the tool to your advantage. With these tips and tactics under your belt you can be well on your way to some influential tweeting!

What are some other Twitter tips that you’ve found to be helpful? How do you think influence is determined in social media networks like Twitter?