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Posts Tagged ‘usage stats’

3 ways to tell if you’re a Social Media Chart Porn Addict

Posted in Social Media ROI by Taariq Lewis on November 10th, 2010

I’m with you. I do it myself. I am addicted to my Social Media charts. I fire up my latest social media channel measurement tool. It’s awesome because once I enter my Twitter handle or login via Facebook, I have access to great charts. However, without a clear understanding of what exactly we’re trying to measure and why, it’s my view that most social media charts and graphs fail to maximize marketing ROI and are no more than cheap, chart porn. We like to watch it and we love it when it’s free. So here are my favorite 3 ways to tell if you’re a Social Media Chart Porn Addict.

1. Your get pleasure seeing your Twitter, Facebook, and LinkedIn numbers go up each time you check your favorite Social Media analytics tool. Each week, we’re tweeting as hard as we can so we can add more followers who we hope must be listening. If we can just keep it going, our Social Media impact will increase. How can you not get excited about that? Each new follower tick upwards is a big turn-on.

Source: http://twittercounter.com/taariqlewis

2. You get a little depressed when your Twitter numbers go down. Maybe you couldn’t keep it up like you did, last week. Maybe it was your last intense and heated Tweetup turned a few good folks off. If we’re always engaged, how come folks lose interest? Were we just off message?

Source: http://twittercounter.com/taariqlewis

3. You and I have Klout envy. There’s always someone else above you with bigger Social Media influence, more Social Media energy and even great positive sentiment. These superstars must be raking in so much more returns on their investment in Social Media channels, like Twitter, they are the people to imitate!

Source: http://www.klout.com

There is a way to cure the Social Media Chart porn addiction! Take action on your Social Media strategy. Stop chasing the Social Media charts and start maximizing your inbound impact with a roadmap of outbound engagement.

1. Identify your inbound objectives
2. Identify your outbound resources
3. Set a trial start and stop date
4. Execute your Social Media Campaign
5. Measure your resulting performance against your expected or desired performance
6. Optimize your outbound activities and run your campaign again.

That’s it. Now we can get on our with our social media lives!

Tags: Klout, marketing measurement, marketing metrics, Social Media Analytics, Social Media Measurement, Social Media Tools, twitter, Twitter followers, usage stats
Posted in Social Media ROI | View Comments

Twitter: For Whom the Bell Tolls?

Posted in Social Media ROI, The Terametric Scorecard by Matt Carter on July 21st, 2010

At Scott Kirsner’s recent Momentum Summit, Trip Advisor CEO, Stephen Kaufer was asked to play a game. Interviewer, Antonio Rodriguez of Matrix Partners called the Game “College Money”. Rodriguez explained that he would name a number of companies and Kaufer would say “yes” or “no” as to whether he’d bet his kids college money on that company’s success.

Yahoo – Yes
Microsoft – mmm, Yes
Facebook – Yes
Twitter – NO!

Rodriguez paused and asked again.

Twitter – Nope.
And again.
Twitter – No.

Each successive “No” seemed to be gonging death knell for everyone’s favorite microblogging site. Kaufer seemed to cast doom on our rich, 140 character culture. But why? Kaufer simply smiled and shrugged and suggested that its utility would be short-lived. Really?

It’s use among the social media set is practically ubiquitous. Aside from its promotional value for brands (those brands which use it wisely), its capacity to empower knowledge-sharing is staggering. The question it answers is no longer “What are you doing?” but “What do you know?” Yet, Kaufer, a man who’s built a successful web company on the power of social engagement, suggests that he wouldn’t bet on its future.

Back in January of 2010, there were several charts and quite a bit of chatter pointing to the flatline of twitter’s growth.
It wasn’t until April 2010, however, that these charts were put in their proper perspective. At Chirp, the annual Twitter Conference, there were some exciting revelations about the growth of twitter. It seems that these harbingers of twitter doom hadn’t accounted for the number of people using third party apps to do their tweeting. In fact, approximately 60% of all tweets originate in third party applications. With that perspective, you can see that these charts don’t point to a flagging interest in twitter but rather an explosion of innovative usage.

If that weren’t answer enough, the Huffington Post published the following stats from Chirp:

Twitter now has 105,779,710 registered users.

New users are signing up at the rate of 300,000 per day.

180 million unique visitors come to the site every month.

75% of Twitter traffic comes from outside Twitter.com (i.e. via third party applications.)

Twitter gets a total of 3 billion requests a day via its API.

Twitter users are, in total, tweeting an average of 55 million tweets a day.

Twitter’s search engine receives around 600 million search queries per day.

Of Twitter’s active users, 37 percent use their phone to tweet.

In light of these usage statistics, we’ll have to very respectfully disagree with Mr. Kaufer on Twitter’s dim future. It seems that our 140 character culture is here to stay, though it may evolve. Viva la Twitter!

Photo by Pellaea