Clients and agencies struggle with who should “own” social media marketing. While there’s no single right answer, the better question to ask is “what are we trying to achieve with Twitter marketing?” Chances are, it’s more than just presence.

Terametric Optimizer for Twitter is the right solution for your agency if:

• Clients want Twitter measurement beyond number of followers and number of Tweets.
• Clients question investment in social media marketing.
• Your agency is losing new business opportunities to “more social” agencies.