Definitive Twitter Guides

The Definitive Guide to Twitter Outbound Metrics that maximize ROI

Twitter is not a cheap or zero-cost marketing platform. As such marketers using Twitter need to consider the impact of their Tweets on multiple dimensions. At Terametric, we’ve studied several successful profiles and have assembled a definitive list of the most critical Twitter Outbound metrics that will maximize Return on Investment (ROI) in Twitter.

This list is definitive for Twitter marketers committed to maximizing their impact. The weighting of each segment will depend on the industry, competitors, and Twitter community size. Also, the importance of each metric will change with the evolution of the Twitter platform and the nature of engagements on Twitter.