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Cambridge, Mass. (PRWEB) October 17, 2011
New and completely free Social Marketing service which provides insights into influential Twitter users and conversations.
Terametric today announced the release of Inbox Influencer, a free, email-based Social Marketing service which provides insights into which Twitter users and conversations are influential within a defined marketspace.
Inbox Influencer is based on the same analytics platform at the core of Terametric’s Optimizer for Twitter platform. To sign up, users can visit http://www.terametric.com/InboxInfluencer, provide some basic information on themselves and their organization - and from there Inbox Influencer will automatically provide them with a weekly email suggesting Twitter users and trending conversations & hashtags that they should follow and list.
“Inbox Influencer provides a way for marketers and executives to discover not just who is generally influential, but those who influence conversations in their specific marketspace,” says Wendy Troupe, founder and CEO of Terametric. “Since we’ve based Inbox Influencer on the same analytics engine as our flagship Optimizer for Twitter platform, we can provide a taste of the same depth of insight and actionable recommendations, delivered to marketer’s email inboxes on a weekly basis.”
Free of charge - sign up today Terametric is making Inbox Influencer available absolutely free of charge, and qualified marketers can sign up at http://www.terametric.com/InboxInfluencer.
Cambridge, Mass. & San Francisco, CA (PRWEB) October 2, 2011
Terametric & Focus today announced that they will jointly produce and host a monthly, interactive Roundtable series focused on key issues for executives and businesses interested in Social Sales & Marketing.
The first Roundtable in the series will take place on Thursday October 6, at 11 AM PT / 2 PM ET and is entitled Above the Funnel: Making the Connection Between Social Sales & Marketing and Measurable ROI. This event is free of charge, and attendees can participate by contributing to and sharing questions and answers both prior to and during the event via the Focus Interactive Live Event platform.
Cambridge, Mass. (BOSTON INNOVATION) September 8th, 2011
Terametric today announced the release of Optimizer(TM) for Twitter, a SaaS platform that allows product and corporate marketers to leverage the reach and growth of Twitter to engage more customers and drive more conversions. Optimizer for Twitter predicts and measures which activities have the highest impact and delivers real time actionable recommendations, allowing both novice and experienced social media marketers to measure and improve their contribution to marketing performance. Optimizer for Twitter is the ONLY social marketing platform that integrates real-time analysis with guidance on what to tweet, when to tweet it, and who to target.
Cambridge, Mass. (BOSTON INNOVATION) February 18th, 2011
The company is differentiating themselves from the tools Troupe mentioned by using the insights gained through social media measurement to apply their predictive methodology to real time activities, helping marketing managers justify their investments.
Cambridge, Mass. (PRWEB) February 8, 2011
MA—Terametric, a company specializing in business intelligence that delivers social media ROI solutions through measurement and optimization, has released a free eBook for Social Media Marketers demystifying ROI measurement on the Twitter channel.
“Effective Twitter Marketing through ROI Measurement”is available for immediate download. This eBook will help Social Media Marketers crack the code to the new science of social media measurement and the real time application of intelligent and efficient execution, specifically when using Twitter.
Cambridge, Mass. (PRWEB) December 2, 2010
Talking about Twitter engagement is easy, but executing in a way that is both effective and efficient is a much bigger challenge. To help companies understand and implement strong and effective Twitter-based social media programs, Terametric today released three definitive guides for Twitter marketing that offer marketers insight into the key issues they should monitor in order to define and achieve success on Twitter, including advise regarding metrics for both inbound and outbound conversations as well as influence and sentiment analysis.
About Terametric
Terametric delivers social media measurement and optimization solutions that empower marketing executives to maximize the return on their online marketing investments. Terametric customers enjoy comprehensive insight into how social media impacts the organization’s marketing mix and how organizations can justify the required investments to achieve their business goals.
Terametric’s team brings together comprehensive knowledge of natural language processing, data modeling and machine learning from Massachusetts Institute of Technology (MIT), Intuit, and Fidelity Investments. The company’s proprietary methodology predicts which social media marketing activities yield the most optimal return on investment and is based on extensive expertise in queuing theory, systems engineering, and financial modeling.
Terametric is headquartered in Cambridge, Massachusetts. For more information about Terametric, please visit http://www.terametric.com.
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