Webinars

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Social Media Marketers are faced with the tough problem of how best to allocate their limited time and activities on Twitter to maximize their Social Media ROI. In this webinar, join thought leaders Kyle Lacy, Jim Sterne, and Wendy Troupe talk about how marketers can measure and maximize their Twitter marketing Return on Investment,or ROI.

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Learn the Secrets of Twitter Marketing Success

Many marketers have embraced Twitter. Some of those marketers are measuring and acting upon the results of their Twitter marketing campaigns. But they are in the minority. Most marketers are dabbling with Twitter. Trying things out to see what works. Kicking tires, tossing an intern at the problem. Does this sound like you?

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Calculating Social Media ROI

The Internet is the most measurable medium ever invented, yet marketers and business leaders continue to complain that return on investment is difficult or impossible to calculate. Do you know the multiple ways to measure social media ROI and apply them? Learn the simple math behind calculating the value of your customer, the source path of a prospect and tracking their activity.

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